A list of the 30 most powerful people in the industry & business of strength sports, fitness, and bodybuilding in 2025
Bodybuilding and strength sports has never been bigger. From classic legends to digital influencers, from promoters building global empires to entrepreneurs reshaping the supplement and apparel industry, strength sports continue to evolve at lightning speed. The Generation Iron Power 30 highlights the people who shaped bodybuilding, strength sports, and fitness this year—on stage, behind the scenes, and across media platforms.
Our team at Generation Iron has put together a list of the Power 30 which includes athletes, business moguls, innovators, and icons who are pushing strength sports and bodybuilding culture forward – and redefining what it means to have influence in 2025. We use a system that incorporates various metrics – a combination of business accolades and influence specifically within the year 2025.
The Most Influential Figures in Strength Sports, Fitness and Bodybuilding
30. Angel Bajana
Owner of Elev8tion Fitness, Angel Bajana has grown his empire to multiple gyms in South Florida. In 2025, Bajana launched Elev8tion in Midtown Miami, making it his signature gym so far. Later this year, Bajana is set to open new concept gym in downtown Miami called “Elev8tion Limited”. The upcoming 20,000-square-foot facility will feature elite equipment and a rehab center for top athletes, that will rival Equinox Gyms.
29. Hafthor Björnsson
Still known to many today as “The Mountain” from Game of Thrones, in 2025, Hafthor Björnsson returned to the strength world with a record 505kg deadlift. He also announced his intent to attempt the 510kg world record, reigniting strongman excitement worldwide. Thor’s transition from actor to athlete to record-setter keeps him one of the most visible strength figures globally, bridging entertainment and sports. Hafthor is also a big part of the fitness business, by being endorsed by Transcend, Transparent Labs, and Reign Fuel.
28. Jim McMahon
CEO of Mutant, Fit Foods, Whey Gourmet, and more – Jim McMahon oversees some of bodybuilding’s most respected nutrition brands. His ability to balance multiple companies while maintaining authenticity in the hardcore bodybuilding market has made him a trusted leader in the supplement world. McMahon is also a true fan of bodybuilding and strength sports, sponsoring athletes like Shaun Clarida, Andrea Shaw, Mitchell Hooper, Lola Montez.
27. Gurmer Singh
Co-founder of Young LA, Gurmer Singh has built the fastest-growing fitness apparel company in the industry. By signing influencers like the Tren Twins, as well as legends like Ronnie Coleman, Jay Cutler and even doing an ad campaign with Arnold Schwarzenegger. In 2025, Forbes Magazine highlighted Gurmer Singh and his brother Robbie, as the major powerhouse in fashion and fitness. Young LA celebrated a 2 million followers party this summer and are in process of opening their first physical store. They have also competed collaboration collections with Gold’s Gym, DC Comics, and UFC.
26. Jay Cutler
Four-time Mr. Olympia Jay Cutler remains an active force in the bodybuilding industry. In 2025, he founded TRT Kings, stepping into the booming hormone replacement market, while his podcast continues to attract big names. Cutler also maintains a significant presence at expos, seminars, and online, serving as a mentor figure for new fans and competitors. His business acumen has kept him at the forefront long after retirement.
25. Eddie Hall
Former World’s Strongest Man Eddie Hall continues to reinvent himself. This year, he made his MMA debut and secured a win, proving his strength translates beyond strongman competitions. His crossover into combat sports has attracted new audiences and kept him highly visible as one of the strongest personalities in strength culture. Eddie remains one of the top names, placing him #25 on Power 30 list of 2025.
24. Kayla Itsines
Australian trainer and entrepreneur Kayla Itsines remains one of the most influential women in fitness. With over 15 million followers and her Sweat App reaching millions worldwide, Itsines continues to inspire global audiences, particularly women entering strength training. She remains a leader in combining tech and fitness, creating a blueprint for digital fitness empires in 2025.
23. Mike O’Hearn
Decades into his career, Mike O’Hearn remains one of the most recognizable names in fitness. In 2025, Mike starred in theatrical film Magazine Dreams alongside Jonathan Majors and became the new face of Rejuv stem cell clinic, promoting health and longevity. O’Hearn’s career longevity and mainstream recognition continue to make him a valuable ambassador for bodybuilding and fitness.
22. Joey Swoll
Known for his “CEO of Gym Positivity” brand, Joey Swoll has become one of fitness’s biggest viral voices. His gym etiquette videos consistently go viral, promoting respect and positivity in fitness spaces. In 2025, Swoll also made a mainstream crossover by throwing the opening pitch at a Chicago Cubs game. His mission to make gyms more welcoming has resonated worldwide.
21. Flex Lewis
Seven-time 212 Olympia champion Flex Lewis has become a powerhouse outside of competition. His Dragon’s Lair Gym in Las Vegas has turned into a destination for athletes and celebrities alike, even hosting YouTube megastar MrBeast in 2025. Lewis has also found success with his podcast and recently becoming the partner of Transcend, a hormone optimization brand. His transition from competitor to businessman has been seamless, and his influence continues to grow every year.
20. Nick Walker
Nick “The Mutant” Walker is one of bodybuilding’s most popular and polarizing athletes. This year, he won his 2nd New York Pro title, proving his continued dominance. Despite losing the Pittsburgh Pro to Derek Lunsford, Walker’s relentless drive, freakish size, and connection with fans make him a constant contender for the Power 30 list. Walker also signed a new sponsorship deal with HD Muscle and Darc Sport Clothing in 2025
19. Derek Lunsford
Derek Lunsford bounced back in 2025 after losing his Olympia crown, capturing both the Arnold Classic and Pittsburgh Pro titles. His redemption story has reignited excitement among fans, as he aims to reclaim the Olympia title later this year. Lunsford’s combination of physique improvements, competitive hunger, and fan support keeps him one of bodybuilding’s top storylines. He also linked endorsement deal with Jocko Fuel Energy.
18. Domenic Iacovone
Domenic Iacovone is a major behind-the-scenes business player in bodybuilding. He orchestrated the merger of Raw Nutrition with The Quality Group from Germany, giving the brand new resources to grow globally. Raw Nutrition and Bum Energy products are now available in the largest national chain store, such as Walmart, Sam’s Club and beyond. Iacavone is also very active on social media, giving motivation and advise for aspiring entrepreneurs.
17. Samson Dauda
In 2024, Samson Dauda became Mr Olympia. In 2025, he enjoyed his position as the sport’s current king of bodybuilding. His physique—massive yet balanced—represents the modern standard of bodybuilding excellence. This year, Dauda also launched his own bodybuilding competition, praised for its professional execution and athlete-first philosophy. Dauda is carving out a reputation not only as a champion but also as a leader who wants to give back to the sport. He looks to be top contender for years to come.
16. Hany Rambod
Known as “The Pro Creator,” Hany Rambod is one of the most decorated coaches in bodybuilding history, guiding athletes like Phil Heath and Hadi Choopan to Olympia titles. Rambod is responsible for 25 Olympia titles and building championship winning physiques for clients in divisions such as Men’s Open, Figure, 212, Classic Physique and Physique classes. he has scaled back his roster to focus on spending quality time with his family, Rambod’s FST-7 training program remains a staple in competitive prep. His supplement brand, Evogen Nutrition, is a strong global player. In 2025, Hany traveled the word, attending seminars for the fans and promoting his sponsors like Young LA and more.
15. Tyler Manion
Tyler Manion has positioned himself as the future of the IFBB Pro League. As Vice President of the IFBB Pro League, the NPC and NPC worldwide, he has overseen the creation of new divisions, including the Fit Model Division, designed to attract new competitors and fans alike. Tyler is also the head promoter of the Pittsburg Pro which has now become a preeminent event in bodybuilding. Manion has focused on innovating sponsorship models to increase prize money and athlete support. His leadership is shaping how bodybuilding will adapt to a younger, more digital audience worldwide.
14. Jesse James West
Jesse James West is one of the biggest fitness influencers in the world, blending bodybuilding with lifestyle and entertainment. His YouTube channel, boasting millions of subscribers, features collaborations with athletes across sports, powerlifting, and fitness culture. West’s ability to reach younger fans makes him a crucial figure for bodybuilding’s continued relevance in the digital age. His entertaining but fitness-driven content is a gateway for many into bodybuilding culture as displayed at the 2024 Mr. Olympia weekend where he was backstage providing behind the scenes coverage for his fans.
13. The Tren Twins (Christian & Michael Gaiera)
The Tren Twins have become viral sensations of 2025, representing the new age of influencer-driven bodybuilding. With millions of followers across platforms, they’ve become leading faces of Young LA clothing brand, while also working with other major fitness brands. Their in-store appearances and meet & greets generate record lines of eager fans as evidenced by Generation Iron and videos online.
12. Tamer El-Guindy
As one of the IFBB’s most prolific promoters, Tamer El-Guindy runs over 100 shows each year across North America, South America, Asia, Africa, and Europe. In addition to his role as CEO and President of Muscle Contest promotions, Tamer is the producer of Mr Olympia Performance Weekend show and also runs the Arnold Classic South America and Expo in Brazil. Every year, Tamer manages to promote more shows than any promoter in bodybuilding.
11. Andy Frisella
Andy Frisella, founder of 1st Phorm, has built one of the most successful supplement companies in the world. In 2025, his partnership with UFC president Dana White to launch the UFC’s official energy drink brought his brand into the mainstream via combat sports. His “75 Hard” program and Real AF podcast have positioned him as a global voice in fitness, discipline, and entrepreneurship.
10. Fouad Abiad
Fouad Abiad has grown from competitor to one of bodybuilding’s most important voices. After surviving a major motorcycle accident, Abiad returned to grow his Bro Chat podcast, which remains one of the sport’s most popular platforms. His supplement line, Hostile Nutrition, continues to expand, backed by his credibility as a former pro. Abiad’s blend of athlete insight, honest commentary, and entrepreneurship has made him secured him a the number 10 spot on 2025 Power 30 list.
9. Ronnie Coleman
Despite suffering major health setbacks over the years, 8x Mr. Olympia champion Ronnie Coleman remains an indomitable figure. This year, he overcame another battle, this time with sepsis, reminding fans of his legendary resilience. His supplement brand, Ronnie Coleman Signature Series, continues to thrive internationally. Coleman’s story remains one of triumph and perseverance, and his ongoing success in business keeps him firmly in the spotlight as an icon who never quit. In 2025, Coleman launched Ronnie Strong, a non-profit focused on raising awareness about sepsis. He’s also a sponsored athlete of the Young LA clothing brand.
8. Steve Weinberger
Steve Weinberger, head judge of the IFBB Pro League, remains one of the most powerful figures in bodybuilding. His decades of experience in bodybuilding as a judge and promoter give him unmatched authority when determining who stands at the top of the sport. Athletes often tailor their presentation based on his feedback, knowing his standards guide competitive judging. In 2025 Steve made various media appearances spreading his knowledge of Bodybuilding. He also expanded his Bev Francis Powerhouse Gym, well known as “The East Coast Mecca,” with new equipment. Steve has been prominently featured on films and shows such as “Generation Iron” and “East Coast Mecca.
7. Brian Powers
As the Global Executive Director of the Arnold Sports Festival, Brian Powers is responsible for running one of the most prestigious contests in the world in Columbus, Ohio. His organizational expertise keeps the Arnold Classic running smoothly as both a competition and as one of the largest fitness expos globally reaching a quarter million visitors with over 60 sports. With Schwarzenegger increasing prize money, Powers’ role in managing the event is crucial to maintaining its legacy. His behind-the-scenes work ensures athletes and fans alike continue to see the Arnold as bodybuilding’s premier stage and ultimate experience. The Arnold Sports Festival has become a significant event and economic boost to the city of Columbus, Ohio thanks to Brian Powers.
6. Chris Bumstead
Chris “Cbum” Bumstead is the reigning king of Classic Physique, having built one of the sport’s most loyal fanbases. His influence stretches beyond competitive bodybuilding worldwide: he is co-owner of Raw Nutrition, co-founder of Bum Energy (now available nationwide), and recently joined Gymshark as a partner. In addition, Raw Nutrition signed a big partnership with The Quality Group (parent company of ESN) solidifying Chris #6 position on 2025 Power 30 List as an entrepreneur, influencer and 6x Mr. Olympia Classic Physique Champion bodybuilder.
5. Dan Solomon
Dan Solomon has transformed the Olympia into the number one global event celebration of performance, fitness, discipline and entertainment that rivals mainstream sports productions. As president and chief officer of the Olympia Fitness and Performance weekend, his leadership during its 60th Anniversary delivered the biggest spectacle in its history for bodybuilding, including record sell out attendance and increased prize money. Off the stage, Solomon partnered with actor and WWE legend Dave Bautista to launch Wolves Gym, an upscale chain that merges bodybuilding heritage with mainstream appeal. His business vision is expanding bodybuilding’s reach both inside and outside of competition for spectators and participants alike.
4. Sam Sulek
At just 23, Sam Sulek is rewriting the rules of what it means to be a pro bodybuilder. His raw, authentic vlog social media style connects him to millions of fans simultaneously across Youtube, Instagram and Tik Tok. In 2025 he earned his IFBB pro card after winning two bodybuilding shows, including the Arnold Classic Amateur. He recently signed a major endorsement deal with Gym Shark, which clearly demonstrates his influence within the bodybuilding and fitness world. To many, he is expected to fill a void now that Chris Bumstead has retired from bodybuilding.
3. Jake Wood
Owner of the Olympia, Jake Wood has been a driving force behind bodybuilding’s modern resurgence. The 60th Anniversary Olympia saw record-breaking prize money, an expanded expo, and unprecedented attendance for the Olympia Fitness and Performance Weekend. Wood also revitalized women’s bodybuilding by bringing back the Ms. Olympia, providing female athletes with the recognition they deserve. His investments in production and event growth have positioned the Olympia as more than a contest—it’s now a world-class fitness festival welcoming thousands of competitors from around the world to the Resorts World Casino in Las Vegas, Nevada. His expansion of the Olympia Amateur worldwide continues to grow in over 12 countries.
2. Arnold Schwarzenegger
Arnold Schwarzenegger continues to be bodybuilding’s ultimate ambassador. The Arnold Classic, his flagship event has now marked 36 years since its inception in 1989 alongside the late Jim Lorimer. In 2025, Schwarzenegger raised the prize purse to record levels, making the Arnold Classic the most lucrative contest in bodybuilding history next to the Mr. Olympia. Beyond the stage, he has become a global voice for health, fitness, and climate action, maintaining daily engagement with fans through his “Pump Daily” newsletter.
1. Jim Manion
President of the IFBB Pro League and NPC, Jim Manion remains the most influential figure in bodybuilding governance. Under his leadership, the Pro League has expanded into dozens of countries, offering unprecedented opportunities for athletes worldwide. Manion has overseen the introduction of new divisions (such as the Fit Model division), ensuring the sport evolves with trends in physique aesthetics and inclusivity. In 2025, the Pro League added new divisions and expanded to more territories around the world. There is no other federation in bodybuilding that has expanded as much as the IFBB Pro League.
Closing Thoughts
The bodybuilding and fitness industry is no longer defined by the stage alone. Today’s leaders range from legendary icons like Arnold Schwarzenegger and Ronnie Coleman to new-school digital stars like Sam Sulek and the Tren Twins. Business visionaries like Jake Wood, Gurmer Singh, and Andy Frisella are expanding the sport’s reach through supplements, apparel, and mainstream partnerships, while current champions like Samson Dauda and Chris Bumstead set the standard for physique excellence.
The Generation Iron Power 30 represents the athletes, entrepreneurs, and innovators shaping the future of bodybuilding. As the sport continues to grow globally, these figures will be remembered as the driving forces behind its most influential era.
Let us know what you think in the comments below. Also, be sure to follow Generation Iron on Facebook, Twitter, and Instagram.
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